Trendstop’s CEO Jaana speaks from her native home of Finland, sharing with us the concept of SISU and the origins behind it. The Scandinavian sense of perseverance has given her determination to build a successful company from the ground up. Have a watch and let us know: what helps you keep your strength and focus when facing challenging situations?
Have you heard of Sisu?
This Finnish word may lack an exact translation, but its meaning is powerful.