• Trendstop_Paris_Trade_Shows_SS18

Paris Trade Show Insights

Trend exclusives from Who’s Next and Premiere Classe

Paris Trade Show Insights

Trend exclusives from Who’s Next and Premiere Classe

Our team attended the Spring Summer 2018 editions of Who’s Next and Premiere Classe, two of the leading womenswear and accessory Paris trade shows. Within the shows this season there was a real focus on championing up-and-coming talent alongside the regular brands.

About The Shows

Who’s Next and Premiere Classe were both held at Paris Expo Porte de Versailles. Walking through the entrance of the exhibition grounds you find yourself transported into a beach, with sand covering the ground, pop-up street food stalls, and tropical summer beats playing in the background. There was also a ‘We Love Green’ market held outside by Who’s Next where four eco-based brands were selling their products.

Paris Trade Show

Images left to right: courtesy of Trendstop.

At Who’s Next there was a dedicated trend forum, where brands from both shows, previewed pieces of their SS18 collections within carefully curated trend areas.

Paris Trade Show copy

Image courtesy of Trendstop.

Within this seasons show there was a dedicated section to showcase the exciting new design talent emerging within the industry. The first ever European crowdfunding platform Ulule had a designated stand displaying a small selection of the 700 designers that the site has managed to support so far.

Within Premiere Classe there were dedicated sections to brands from Korea and Taiwan that displayed a blend of new and existing designers, this included an inspiring stand by the Tokyo based department store Laforet HARAJUKU that showed a variety of the brands in which the store has to offer.

Paris Trade Show

Images left to right: courtesy of Trendstop.

Throughout the day there were industry talks, live graffiti artists creating pieces throughout the day and demonstration workshops from various brands.

Paris_Trade_Show_Insights_001

Images left to right: courtesy of Trendstop.

Who’s Next and Premiere Classe combined hold ‘The Future of Fashion’ competition every season in partnership with Not Just A Label. The three winners this year were jewellery brand Adilev Design, womenswear designer Gabriela Alexandrova and menswear designer brand Pronounce.

Key Brands

Key Brands

Images left to right: All Black, Less Bore, Gabriela Alexandrova, all courtesy of Trendstop.

Gabriela Alexandrova

Gabriela Alexandrova was one of the winners of the Who’s Next and Premiere Classe ‘The Future of Fashion’ competition this year. She showcased her Spring Summer 2018 womenswear collection at the Who’s Next show within the Fame hall. Graduating with a Fine Arts bachelor means that she has a different approach when it comes to design. She launched her self titled brand in 2015. There is simplicity to the silhouettes within her collection, but a real focus on detailing.

Less Bore

Less Bore is a luxury leather bag brand from Barcelona. Their designs are contemporary but are crafted traditionally using the finest vegetable tanned cow leather. Styles are simplistic, with minimal stainless steel detailing, standing on their own as small pieces of art to be used and admired.

All Black

All Black is owned by ACL Footwear which is a brand from Taiwan. Within the show their were multiple brands from Taiwan who showed but this footwear brand stood out particularly. Their approach to footwear design is minimalist, with a considered approach to detailing.

Key Trends

Crafted Sport

Crafted Sport

Images left to right: Babs, Tesi, Alienina, all courtesy of Trendstop.

Validated from our SS18 themes, Crafted Sport is a hand-crafted infused sport aesthetic, with a focus on haberdashery inspired detailing and a vibrant pop-infused palette. Accessories include hand-woven hats feature bold fringing trims and knotted rope bags that have a relaxed aesthetic. Footwear approaches Crafted Sport in a more subtle way, with a simple slice of tribal inspired weave featuring on the lace-up.

Nautical Traveller

Nautical Traveller

Images left to right: Blitz Moda Positano Couture, Colores, Deli Paris Club, all courtesy of Trendstop.

Nautical Traveller evokes the sense of a well travelled explorer who has travelled lands and seas afar. Apparel silhouettes are relaxed and oversized, with nautical inspired pin stripes. Accessories take on this same sense of ease, with fabrications mimicking fisherman netting. The palette is white with various shades of blue.

The Wanderer

The Wanderer

Images left to right: WNDERKAMMER, Gabriela Alexandrova, Vente Publique, all courtesy of Trendstop.

Taking on a globetrotting inspired aesthetic with The Wanderer. This culturally rich theme reflects a nomadic feel, with relaxed sunseeker inspired essentials featuring in rustic fabrication choices. Detailing is key within this style, with a main focus on deep front leg pleats and statement tonal pockets.

 

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