Playing host to some of the most exciting kidswear brands from around the globe, this edition of Bubble saw an outstanding line up of exclusive previews, emerging designers and diversity within the childrenswear market.
A highlight this season was curated area POP. Showcasing collections by some of the industries most exciting small brands and fledgling designers, POP presented a line up of brands that stood out in terms of their ethos and dedication to using organic and eco friendly materials.
Unisex Brands at Bubble
A unisex perspective on design for adult clothing is becoming increasingly common, it’s therefore natural that we’re starting to see children’s brands following suit. Rejecting the traditional idea of pink for girls and blue for boys, designers are starting to embrace more gender-neutral colour palettes and playful geometric prints.
Championing this idea is Portuguese brand, Blake. Their SS18 collection ‘Try (other) Angle’ focuses on three main points; equality, style and comfort. “All the collection was designed to fit kids in the best way, no matter the gender!”
Inclusive Brands at Bubble
Another standout theme from the POP was the idea of inclusivity and diversity within children’s clothing and products. Ensuring you’re catering for a global market is vital for any brand and so this is something we’re seeing develop in the adult fashion industry. The recent expansion of Christian Louboutin’s ‘Nude’ collection is a prime example of the important steps that the industry must take, and childrenswear brands are taking heed.
Brands Making a Difference at Bubble
Bubble also presented a selection of brands that were working to make a difference elsewhere. La Basketry works directly with a community of female artisans in Senegal, ensuring they are paid a fair wage and donating a percentage of the profits to improve the lives of local people.
The ‘We’ve Got Chemistry’ area (which highlights the industries most exciting collaborations) showcased the partnership between Iglo + Indi and UN Women. The ‘empwr’ sweater is the first time the brand has released a product for adults and children, with all proceeds going to support women’s spaces in refugee camps.
Bubble will return to the Business Design Centre, Islington next February.