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Berlin Trade Shows Spring Summer 2018

An insight into the themes and key trends seen at Premium, Seek and Bright

Berlin Trade Shows Spring Summer 2018

An insight into the themes and key trends seen at Premium, Seek and Bright


Staged alongside Berlin Fashion Week, the capital’s trade show events opened their doors to welcome an international contingent of industry buyers, designers and retailers. Running from the 4th until the 6th of July, the shows encompass a comprehensive range of fashion categories, from contemporary apparel to footwear and accessories from a host of established labels and new designers.

Premium showcased advanced contemporary fashion,  featuring over 1000 brands and 1800 collections of both men’s and womenswear. Seek, held at Arena Berlin, displayed the best in urban contemporary with a focus on modern men’s, reinvented classics and high-end streetwear. At Bright, skate, surf and sports tech brands offered fresh ideas for Spring Summer 2018, catering to the  urban youth.

Fashion with Compassion

As the industry looks towards a more sustainable future, brands are turning their attention to ethically aware production methods and socially conscience business practices.  At Premium, bag company Waste Studio use lorry tyre inner tubes and seat belt fabric to create a range of recycled messenger bags, wallets and backpacks in urban graphics and vibrant colours.


Waste Studio Spring Summer 2018

Exhibiting at Seek, Monkeegenes showcase their collection of clean lined denim and slogan tees, promoting their ethos of ‘No slave labour, no child labour, no blood, no sweat, no tears’. The company is based in the UK and is the brainchild of owner and designer Phil Wildbore. Born in 2006 out of frustration of the denim market, Monkeegenes aims to offer a youthful take on wardrobe staples for those disillusioned with disposable fashion.


Monkeegenes Spring Summer 2018

Also at Seek, Cho’jak show a collection of  woven bags made from cactus fibres and produced using the traditional techniques of the Mexican Mayan people. As well as sustaining and reviving a dying art form, the Berlin based company aims to provide ongoing employment for indigenous crafts people. Sustainability, social responsibility and honest handcraft, the cornerstones of the design process and applied across the entire production chain with final touches being applied in a workshop for disabled people in Berlin.


Cho’jac Spring Summer 2018

Key Collaborations

Collaborations were big news among the footwear ranges seen at Seek. Highlights include Palladium X Christopher Raeburn straight from the recent Spring Summer 2018 men’s runway. Tapping into the shows ethical vibe Palladium’s classic Pampa boot and Raeburn’s sports tech sock/sneaker hybrids are made from fully recycled materials.

Palladium x Christopher Raeburn_Pairs

Palladium X Christopher Raeburn Spring Summer 2018

Andre 3000 Benjamin has lent his distinctive creative flair to Tretorn’s new collection of sliders, sneakers and high-tops set to drop from November this year. Andre 3000 Retro inspired details, new colour-ways and reinvented Tretorn classics are the signatures of this uber cool collection.

Tretorn x Andre 3000

Tretorn X Andre 3000 Benjamin

At Veja, Paris museum Deyrolle provided the inspiration for their delicate nature themed SS18 prints, while at 5 Preview a collaboration with shoe company Pony produced classic low tops with a monochrome typography laces.

Veja and 5 Preview

Left: Veja X Deyrolle Right: 5 Preview X Pony

Key Trends

Retro Towelling

Retro Towelling

Left to Right: Slydes, Quatre Cent Quinze, Publish

Towelling made an appearance at all three Berlin shows, either as entire garments or as a key detail to give a 3D affect to slogan graphics. Quatre Cent Quinze, Publish, Eco Alf, Trinitas and sandal brand Slydes all featured towelling elements to add a retro appeal to their collections.

On The Pitch


The soccer pitch was the inspiration for several Berlin brands. The iconic high-tech polyester shirt football shirt was reinvented by Fokohaela, mixing breathable performance qualities and iconic soccer team strips with political statements and street graphics. At Black Bananas, the football shirt was striped back, with sporting stripes and logo patches in clean monochrome colour-ways. Ethik also paid tribute to the field, with exaggerated varsity graphics and bold colour clashes.

The Denim Effect

The Denim Effect

Always a strong presence in Berlin, classic denim was joined by a wealth of denim effects from chambray or indigo dyed cottons to jeanswear prints on synthetic compositions. Stutterheim’s stone washed rain mac, Slydes’ tonal fabric strap sliders and Fokohaela’s printed patchwork designs on polyester offer lighter weight denim alternatives for Summer.


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