This year marks the 5th anniversary of London Fashion Week Men’s and to commemorate this the BFC worked with British artist, Tracey Emin, to create an updated logo for the event. Running from the 9th to the 12th of June, this season’s shows for Spring/Summer 2018 expressed, as always, some really innovative and exciting concepts such as Rottingdean Bazaar who showed within the MAN catwalk show. Rottingdean Bazaar is the creative powerhouse driven by designers James Theseus Buck and Luke Brooks. Together they create at first glance fairly straightforward designs, but take a second glance and you start to notice the peculiarities such as the coin adornments that cover a simplistic co-ord, the stuck on hardware tools that feature on basic black sweats and the matchstick adorned knitted jumper. This collection took social media by storm, proving there is so harm in injecting a sense of humour into fashion.
Image: Rottingdean Bazaar at MAN Spring Summer 2018
Alongside the catwalk regulars there were also many emerging designers who previewed their work for the first time at LFWM, giving them international notoriety and a platform to further their design labels.
As well as the catwalk shows and presentations The Store Studios at 180 Strand hosts the Designer Showrooms, a carefully curated exhibition of influential menswear innovation. This becomes a design hub for the industry during fashion week where a wide range of designers can showcase their work in an up-front and personal setting.
Continue reading for further insight into our top influences from London Fashion Week Men’s.
Cargo Tropics – Katie Eary
Katie Eary creates a cargo take on traditional tropics for Spring/Summer 2018. Ready for a jungle exploration, protective and functional outerwear is styled over a vibrant statement two-piece covered in bug prints. Rich rainforest greens sit alongside cool industrial greys and neon yellow accents with Nike Air Max retaining an urban vibe.
Artist reference: We Smell The Rain
Nautical Traveller – E Tautz
The nautical nomad is explored through E Tautz’s contemporary take on maritime. This clean and constructed look features dusted sea blues and crisp whites paired together with origami-style fold details. The whole look has an ethnic undertone, reflecting a cultural richness and a fresh sense of adventure.
Artist reference: Brenda Biondo
The Modern Architect – Chalayan
A softened sense of inner-city structure is created by Chalayan. Architectural shapes envelop the body, creating a new crisp and clear silhouette. Angular forms are expressed in industrial darks and softened sand tones, with focus on refined details.
Artist reference: Dezeen
The Urban Slate – Christopher Raeburn
A youthful statement is expressed through Christopher Raeburn’s SS18 offerings. Urbanised, street ready styles reflect a subtle sense of protest with the inclusion of typography trims that make a statement. Cool, city greys make up the palette with accents of warm orange.
Artist reference: Sarah-Jane Hoffmann
The Wanderer – Astrid Andersen
Astrid Andersen creates a culturally-rich aesthetic within his S/S 2018 collection. Sunseeker-inspired styles feature delicate oriental florals on silk, contrasted against organic and wholesome linens. The traditional kimono is layered over a relaxed hoodie, evoking a nomadic and urbanised style of dressing.
Artist reference: Aurora Arquitectos Studio