Two cultures collide as Russian designer Gosha Rubchinskiy teams up with iconic British super brand Burberry to create an eight piece capsule collection for Spring/Summer 2018.
Following the success of Gosha Rubchinskiy’s previous collaborations with sportswear labels Kappa, Vans and Fila, he has moved out of familiar territory to work along side the iconic fashion house. Fusing modern street wear with classic British style, as Rubchinskiy puts a normcore twist on iconic Burberry Silhouettes.
The two contradicting labels join forces to create a luxury street wear inspired aesthetic, founded on top heavy layering and baggy blue tailoring. Burberry’s strong heritage silhouettes are re-imagined in to oversized shapes, while holding on to a neutral color pallet and keeping the fashion houses iconic check print and beige tone.
“I have been a big supporter and admirer of Gosha’s creative work for a long time.” Stated Christopher Bailey, Burberry’s Chief Creative and Chief Executive Officer. “He has an innate cultural sensibility and I was honored when he asked us to collaborate together for his new collection. His reinterpretation of some of our most iconic designs, feels exciting, new and relevant whilst paying enormous respect to their British cultural heritage.”
Debuted in St. Petersburg at one of the cities first ever rave venues, the collection was an early 00’s throwback reminiscing the era of rave culture and the introduction to electronic music. Within the collection there are endless bucket hats, oversized bottom wear, loose cut jerseys and shorts. Along side is more sensibly tailored outerwear with a slightly oversized cut and two toned twist on the classic heritage trench.
Gosha Rubchinskiy’s enlarged silhouettes blend fluidly with Burberry’s neutral colour pallet. A nod to football hooligan culture is mixed with Burberry’s iconic and globally recognised check print, creating a fresh remix of silhouettes and prints.
When will the collaboration be available to buy?
The collaboration with be available from January 2018.