Dutch brand G-Star RAW previewed their third Raw Research collection at Paris Fashion Week Men’s on June 23rd which was led by their Executive Creative Director Aitor Throup. For the first time womenswear also features alongside the menswear.
Within this collection Raw Research has furthered their denim innovations from the previous two by really considering shape and construction, with the fit being just as important as the fabrication. Undyed, unwashed and untreated denim features throughout the collection, creating a stripped-back and somewhat organic look to this raw denim.
The undyed collection is duplicated and shown featuring a process of hand dyeing, where indigo is added to the garments and this creates an irregular surface, and in tow formulates a striking organic appearance. This is done to challenge the conventional and to question what actually defines denim as denim.
As this is the first time that the Raw Research collection has featured womenswear it is interesting to see how the aesthetic has crossed-over into a different market. The pieces seamlessly fit well alongside the menswear, featuring a combination of minimalism and functionality but whilst also remaining feminine.
Talking about the collection Executive Creative Director Aitor Throup says: “We are coming out of an age when technical and functional design is considered inherently masculine. We believe that our obsession with product design principles such as ergonomics and concinnity is as relevant for women as it is for men. By clashing tradition with innovation, the resulting prototypes serve as blueprints for the main collections in the future.”
Fashion designer Aitor Throup started working with G-Star RAW in 2014 as a creative consultant. In June 2016 he launched the first collection with G-Star RAW entitled Raw Research and later that year he was announced as the brands Executive Creative Director.
Since working at G-Star RAW Aitor Throup has used his innovative approach to develop new ways of looking at denim, this also carries into the brands stores, working on the concept behind the Oxford Street flagship in London. The recent ‘What is RAW’ advertising campaign was also directed by Aitor Throup, showing that his creativity can be carried over all aspects of the brand.
When will the collection be available to buy?
Raw Research III will be available in selected global high-end concept stores from early December 2017.
All images courtesy of G-Star RAW