The S/S 2018 men’s fashion season continued in Milan, running from the 16th to 20th of June. This year, the event took place in a new location: Fabbrica del Vapore, a tram factory converted into an art complex. Alongside the big name designers, Milan Fashion Week Men’s saw the debut of some new names such as Sulvam, GCDS, Poan, Munsoo Kwon, Fausto Puglisi. Another new name was Arthur Arbesser x Yoox who impressed with his menswear debut with a collection of Art Nouveau and Surrealist prints and colourful, graphic patterns.
Images from left to right: Suvlam, GCDS, Munsoo Kwon all Spring Summer 2018
Milan Fashion Week Men’s saw a number of successful collaborations. Footwear giants Tods paired up with Mr. Porter for the second time for a 27 – piece collection designed by Tod’s menswear Creative Director Andrea Incontri. It featured new colours of the iconic ‘Gommino’ loafers, suede bomber jackets and printed swimming shorts. The collection is already on sale as the see-now-buy-now concept continues! Croatian designer Damir Doma worked in collaboration with Italian sportswear company Lotto for a sports inspired collection of graphic logo details, windbreakers and tracksuits.
Images: Damir Doma Spring Summer 2018
The event ended on a sad note, with the death of former president of Fendi, Carla Fendi being announced on the 20th June. Many took to social media to pay tribute to her, with the governing fashion body in Italy Camera Moda stating, “her work and passion for art and culture will be an example for every generation.’
Continue reading for further insight into Trendstop’s top influences from Milan Fashion Week Men’s.
Graphic Tale Tropics – MGSM
Image: Elena Boils
MSGM welcomed a graphic interpretation of tropical motifs on the Spring/Summer 2018 catwalk. Dense foliage patterns are abstracted through sharp edges and angular forms, playing on the traditional camouflage aesthetic. Sunglow yellow highlights enhance dimension within the repeats, with the yellow hue complimenting tonal variations of Forest Green. Clean, cargo silhouettes in weighted cotton fabrics add depth and saturation to these playful bold patterns.
New Nautical Zen – Neil Barrett
Image: Austere Mar Adentro
Neil Barrett created an aura of zen through a new take on nautical. A monochrome palette and minimalist Breton graphics sit peacefully alongside smart but sporty styling. Key details include crisp bucket hats and stark white trousers.
The Bedhead Beachgoer – Sunnei
Image: Ann Pibal
Sunnei’s Spring/Summer 2018 offerings gave their signature stripes the deckchair effect as looks utilised thick vertical stripe placements and oversized school–boy silhouettes. The beachgoer vibe was amplified by model’s beachy bedhead and surfer–boy jewellery.
Mono Tribes – Damir Doma
Damir Doma gave classic sportswear looks an ethnic update through tribal geo graphics and a completely monochrome palette.
The Denim Dip – Christian Pellizzari
Image: Hugh Scott Douglas
Eighties acid wash denim was dipped in ink at Christian Pellizzari, styled alongside super sporty sliders and sweatband headwear.