The Resort/Cruise 2018 season has begun and the Dior and Louis Vuitton collections stood out. It is time to look at what two design geniuses have shown in their most recent creative explorations. Major fashion houses use these collections to showcase amazing destinations around the world. This May, it was particularly interesting to see what happened. Dior’s Maria Grazia Chiriu has gone west, while Louis Vuitton has chosen Kyoto, Japan, as the centre of its show. These two French fashion giants have looked at new destinations for inspiration. Miles and miles set them apart. Yet what these artists were able to show was the power of a scenic landscape in the background, at the same time supporting and complimenting the clothes’ creative concept.
Dior showed at Upper Las Virgenes Canyon Open Space Preserve in Calabasas, California, a scenic place in the middle of the California desert. Chiuri’s nature-inspired collection for Dior was in the perfect place to shine. Georgia O’Keeffe artworks and Palaeolithic cave painting influenced Dior’s creative director, which could be seen in the earthy colour palette and folkloric printings. A wide-brimmed hat gave a special touch to all the looks – a perfect match for the mood of the show, where hot air balloons and tents formed the scenario. The landscape was incredibly Instagrammable, where the atmosphere reinforced the Western-free spirit. Looking over the mountains and sunset, the guests relaxed on couches and cushions in this safari-style show.
A couple of days later, Louis Vuitton’s Nicolas Ghesquiére brought to life several of Japan’s elements. The show took place in a stunning location on top of a metal bridge at the Miho Museum, one hour away from Kyoto. The line-up mixed samurai clothing, kimono-inspired obi belts, Japan-inked landscapes as well as several other references to Japan’s rich culture.
Ghesquiére collaborated with Kansai Yamamoto, the famous Japanese designer responsible for dressing David Bowie in the 70’s. Ghesquiére displayed illustrated sequined T-shirt dresses as well as Kabuki-eyed monogrammed bags. The latter, by the way, was born to be a hit.
The hard-to-find museum played an important role in creating an exclusive backdrop. Mixing architecture and nature, it perfectly shows Japan’s urban and rural sides.
The creative geniuses at Dior and Louis Vuitton took their fans on a real cruise and immersed the fashion audience on a wild ride. The two French fashion houses mixed outstanding creativity with the landscape, turning their fashion shows into memorable experiences.
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