Stepping back in time to the era of bucket hats, bum-bags and boxers on display, the collaboration between Opening Ceremony and Esprit is sure to have you transitioning out your winter wardrobe to embrace the summer time with three main themes: stripes, prints and pastels.
OC is renowned for their innovative collaborations, and have attracted a fan base across the globe, which are united in admiration for their consistently creative and inspirational perceptions. In particular, their collaboration with Unmade, where they devised a system in which the customer was able to design their own personally unique product incorporating the Opening Ceremony brand logo. Such an idea creates an opportunity for the customer to be integrated in the product they are purchasing which in retrospect makes you question the intention of many retail stores. The Esprit logo is one of which can be recognised instantly, with its colour-blocking logo.
From a partnership that have grown up experiencing the company develop first hand as they’ve watched in admiration for the Esprit brand, it was important for them to deliver a nostalgic collection in the correct format.
Opening Ceremony’s unstructured approach to collaborations, being which individuals who they personally respect and admire shows vision and creativity is involved. They hold powerful beliefs about their company ethos, including the essence that they don’t just want to bring back a brand’s logo, they want to delve into a brand’s DNA, finding parallel’s to their own story and moulding it in such a way so it resonates and connects with people.
The choice of models for the campaign certainly corresponds to the portrayed vision, including Coco Gordon Moore, daughter of Sonic Youth member Kim Gordon and Thurston Moore, who has previously spoken about being unphased with having a celebrity lifestyle, and Arsun Sorrenti, son of famous photographer Mario Sorrenti.
With details like fun, playful poses and cute, nostalgic styling, the vision to preserve the carefree perspective linked to youth culture is clear.
A controversial aspect of this collection, which is hard to be overlooked are the rising boxers peeking above the tracksuit bottoms. A concept that has been affiliated with anti-social behaviour, the vision is somewhat courageous to uncover the return of such a bold statement. The combination of the high-rise boxers, softening sherbet-pastel colour palette and the factor of it being unisex adjusts the lingering stereotype adding a fresh aesthetic whilst locking in that nostalgia. Ditsy floral prints, dotty prints and candy stripes, while initially feeling overwhelming combining the three, serves a purpose of providing versatility. The collection features slim-fit tracksuit bottoms and basic tee’s and hoodies, with the iconic colour logo stamped in place, comfort is at the forefront of the collaboration.
The advantage of the cosy-fit trousers with the company emblem provides an opportunity to shuffle options in outfit building, where you could either pair them with the matching colour emblem tee or style them with candy stripes.
When will the collaboration be available to buy?
The collection, debuted on the 27th of April