As fashion and cinema have always walked hand in hand, the ice-cream brand Magnum invited Jeremy Scott to produce a 45-second film starring the world-renowned model Cara Delevingne, to be released during the Cannes International Film Festival on the 18th of May.
The Cannes International Film Festival, one of the most important film festivals in the world, will be opening its 2017 edition on the 18th of May. Anticipation is building fast with all the surprises it brings every year. Along with the eye-catching red carpet looks, fashion will also mark its presence through the Magnum innovative short-film produced by Jeremy Scott, the Moschino creative director. Cara Delevingne will star as the main character.
Entitled “Unleash Your Wild Side”, the production features a number of animated characters interacting with Cara around the city. The “beasts”, which were created by Moschino and brought to life by legendary animator Uli Meyer, promise to entertain the festival’s audience and bring along a fun and indulgent spirit. The campaign also includes a series of photographs of Cara Delevingne going wild with a Magnum ice-cream bar in hands.
Combining the wild and bold attitude that permeates the fashion and cinema worlds, the short-film invites us to surrender to a moment of pleasure that only something as satisfying as a Magnum ice-cream can deliver. Therefore, there is nothing more appropriate than releasing it in the heart of the French Riviera, along with a party on the Croisette, where Magnum is expected to reveal even more surprises to their guests!
Watch the film here.