The São Paulo Fashion Week inaugurates in this edition the new calendar of the fashion week – now in March and the end of August, bringing the catwalk to the retail calendar. With 31 fashion shows, the SPFW N43 brings six new brands on the calendar.
“Change is inevitable. What worked until yesterday no longer works. We are building the future and learning together. Fashion shows are more important today than ever before. In addition to being a direct source of content and information, they are a direct communication tool with the consumer and powerful to generate desire and immediate business results, “says Paulo Borges – Event Director.
Issue 43 will also have as a novelty the Greenhouse Project that is born to expand possibilities and coordinate movements that are happening in the entire market. A platform to reveal and present new ways of creating, distributing and producing. Provide dialogues and reflections, inspire and influence behaviors.
APARTAMENTO 03 by Luiz Cláudio
Acting as fashion designer for more than 10 years, Luiz Claudio won the national media attention for the first time in 1999, when still a student, when he won the 1st national seat of the late Smirnoff Fashion Awards. In 2000 Luiz graduated in fashion from the Federal University of Minas Gerais and since then has passed the style team of important brands that are part of the history of fashion.
In 2001 he created his trademark namesake, experimental and sophisticated – and that only served to order. In 2006 arrived at Apartment 03, focusing on a larger scale production, but still maintaining the high quality of the fabrics and the delicate craft techniques of construction.
Lover of literature, Luiz Claudio again draws inspiration from a book to create his collection for Apartamento 03. This season, it is the “Viscount party in the middle” of Italo Calvino that guides the stylist. Idea of “incomplete” persecutes the stylist this season. On the catwalk, this logic becomes pieces with the minimal-baroque DNA of the label that join to other items, in an infinite amalgam. Highlight for the series of velvets with shiny stripes at the end.
GIG by Gina Guerra and Patricia Schettino
Founded in 2002 by Gina Guerra and Patricia Schettino, GIG is recognized for its careful work in knitting that conquered the fashion market already in 2005 when it started its own productions. Since then, the brand from Minas Gerais develops many exclusive prints that can be seen in collections complete and full of personality. Each piece comes out by the handiwork with jacquards and special yarns mined over long researches, all this coupled with the high-tech machinery that makes up the brand factory, located in Belo Horizonte.
Constructed from the same knitted thread — a signature of the Brazilian brand and created exclusively in-house — as previous seasons, the looks were inspired by the silhouettes of the 70s, 80s and 90s, think hooded jumpsuits, off the shoulder pleated dresses and pussy bow blouses. Victorian sleeves and corsets also made an appearance. Setting the models on course were sock-shoes, a highlight worthy of the international fashion circuit.
Sissa by Alessandra Affonso Ferreira
The collection was called MOMBASSA DENDÊ.
The designer: A graduate of Chelsea College of Art in London, Alessandra Affonso Ferreira brings a British sensibility (seen in chic tailoring) to her vibrant Brazilian roots.
The Inspiration of the printed fabrics: called leaves from Kenya, the foliage on the black, white, beige, pink, khaki and wine.
The most emblematic of the collection were born from photos of the wedding of the stylist’s parents in Nairobi, Kenya in 1977 with visual references of Iran’s architecture and gardens, where the stylist’s parents met, as well as memories of her childhood in Bahia, where she was born.
Coverage of Sao Paulo Fashion Week by Greyce Porto @greyceporto and Karina Elisa @karinaelisa
All Photos by Karina Elisa @karinaelisa