Louis Vuitton joins the list of Supremes ultimate collabs.
Supreme x Louis Vuitton collaborate for the first time, creating a capsule collection of clothing, accessories and jewellery. The collaboration debuted on the Louis Vuitton Fall 2017 catwalks on Thursday 19th Jan in Paris.
Kim Jones, is known for his obsession with streetwear culture, but this season he has integrated one of the world’s greatest street brands and one of its biggest luxury houses. Once of the influences behind this new venture, could have been off the back of Jones recent trip to Beijing, solidified how much younger and cooler Vuitton menswear customers have become. This collection not only appeals to this new market, but also is accessible for multiple age ranges.
LV’s collection was inspired by NYC Culture, looking at the city’s past and present playing on the contrasts of both uptown and downtown in the protean era with influences coming from artists, musicians and, of course, Supreme.
The range showcased their iconic monogram repeat interrupted with Supreme’s iconic Box Logo. Supreme’s signature red and white colour scheme, sat back against denim blues, canvas whites, navy and cognac and chocolate hues of the LV collection. And was applied to a range of garments from bags, shirting, jackets, and outerwear. The materials were varied from Japanese denims and camouflage jacquards, fils coupe, canvas, leathers and pyjama silks.
When will the collaboration be available to buy?
If you want to get your hands on one of these hot products, it has been reported to be dropping into LV stores on July 17th – keep an eye out for pop-up stores in your city.
Kim Jones – The Style Director behind Supreme X LV
British menswear designer Kim Jones was appointed Style Director of Louis Vuitton in 2011. The designer’s debut LV collection for Spring/Summer 2012, since then he has received numerous awards for his successes. He has worked with a host of high profile fashion brands, including Topman, Uniqlo, Mulberry, McQ by Alexander McQueen, Hugo Boss, Iceberg, Umbro and Dunhill.
He started out in the industry in 2002 with his Central Saint Martins undergraduate collection, which was instantly bought by John Galliano. Jones shortly after launched his own namesake label showing at London Fashion week in 2003. He had a reputation of having an edgy, street-wear inspired aesthetic. He continued designing his own collection for 8 seasons until he made the move to Creative Director of Dunhill.
The street smart menswear designer has been awarded several awards in his career including Menswear Designer of the Year 2009 and 2011 by the British Fashion Council and the Topshop New Generation award twice.
Kim Jones’ personal style has earned him 3 GQ magazine Man of The Year nominations and 3 Elle magazine Style Award nominations. Kim has contributed both as menswear stylist and Art Director for various magazines including Dazed & Confused, Arena Homme +, Another Magazine, the New York Times T Style magazine, 10 Men, V Man, i-D magazine, Numero Homme and Fantastic Man. He has also contributed womenswear styling for V and POP magazines.
Supreme Collaborations & Celebrity Fans
Founded by James Jebbia, Supreme started out in the mid-90s with their first collaboration with Vans, with a simple logo on the back of the trainer. It became an instant success with the two brands continuing their collaboration with almost a weekly drop cycle of limited-edition sneakers. These co-branded products were snapped up off the shelves in a matter of hours and the price point increased shifting Supreme into the Premium retail market.
Supreme has collaborated with brands and celebrates a-like, such as Brooks Brothers, Braun, Nike, Air Jordan, Vans, Clarks, The North Face, Hanes, Playboy, Levi’s, Timberland, Comme des Garçons, Stone Island, Undercover, White Castle, Terry Richardson, Michael Jordan, Three Six Mafia, Lou Reed, Lady Gaga, Neil Young and Morrissey.
Supreme stocks its own clothing label and Vans, Nike SB, Spitfire, Thrasher and Girl Distribution Company.
Notable celebrities who have worn Supreme clothing in public include members of Odd Future – particularly Tyler, The Creator, Earl Sweatshirt, and Frank Ocean – Kanye West, Travis Scott, Chris Brown, ASAP Rocky, Schoolboy Q, Drake, Nas, Pharrell Williams, BTS, James Lavelle, John Mayer, Gucci Mane, Arif, Kid Cudi, Kylie Jenner and Skepta.