This season was the 21st edition of Playtime Paris. This season was a new chapter in the Playtime story after celebrating their recent 10th anniversary. The theme for this seasons show was ‘Rituals’, which became the main thread of the entire show. The entire show also had a re-branding for this season, with a fresh new logo and a brand new website, reflecting on this new chapter for the Playtime shows.
More than 500 collections were presented at the Playtime show, making it the largest Fashion & Design gathering in Europe. With around 40 different nationality brands showing their work, creating a diverse selection of craft, fabrications and styles.
The Playtime show showed a strong emphasis on promotion new and up-and-coming brands this season. Curated by Freelance fashion writer and fashion stylist Deborah Sfez, the 12 selected brands previewed their work in a partition-free space that showed the collections in the best way possible. Some brands that were featured within the section were Candit Bandits, Cherry Papaya and Manuela Kids to name a few.
Image by Tiffany Duprés
The trend spaces for this season were grouped together in the middle of the Playtime show, featuring the three key trends for kidswear in fall 2017 developed by Julie Malait. Three different artists were invited to collaborate on each individual trend.
Daily is a trend based around our everyday routine. Inspired by the artists of the De Stijl movement. This theme explores the symphony of form and purity of colour and the focus of building a future with universal harmony. The artist invited to collaborate on this trend is French illustrator Lisa Laubreaux. Her work which is aptly inspired by everyday life adds an extra dimension to this trend area. Her installation is entitled ‘Chef de Chantier’ that features ten hand-painted characters made from wood, each demonstrating their everyday work but in a charismatic and fun way.
Party Time is all about celebrating life’s best moments, unleashing creativity by creating a daring mix of different styles, colours and materials. French born artist Erika Vaury collaborated on this particular trend. Her piece featured large textile panels, representing costume wearing characters ready for a party!.
Shaman is inspired by a visit to the Gobi Desert, rediscovering the rituals of the tribes of Mongolia, looking to our ancestors and reconnecting with nature. Aurélie Mathigot collaborated on this particular trend. Her piece that she has created expresses a shamanic spirit, with characters created from natural materials that are protective and comforting such as linen, hemp and cotton, alongside hand-crafted elements such as embroidery and crochet.
Images from the key brands that were spotted at Playtime Paris will feature on our Kidswear Trade Show Gallery on site and our Kidswear Trade Show Overview will be available soon, where you can view all the inspirational trends we have collated from the International Kidswear Trade Shows that our team have attended this season.
Image by Tiffany Duprés