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Celebrating Iconic Design

Premium Trade Show in Berlin

Celebrating Iconic Design

Premium Trade Show in Berlin

Trendstop’s footwear specialists have been scouting new talent and emerging concepts at the Fall 2017 Premium Trade Show in Berlin.

Although Berlin generally favours a cleaner, minimal aesthetic when displaying sports footwear, this season has a definite influx of retro sportswear. With brands showcasing their heritage and returning to prominence, by reissuing classic styles or young brands riffing off iconic sports looks.

Diadora’s collection took a step back into their archive. The stand celebrated the iconic designs of a particular year in the brand’s history (in this case 1981) with reissued heritage silhouettes and constructions in new colour-ways and fabrications. The concrete backdrop creates the perfect industrial yet minimal setting, a display and photo shoot trend that is growing in popularity.


Premium, Berlin in short:

Twice a year, Berlin welcomes the Premium International Fashion Trade Show, where more than 1,000 labels show their latest collections across all platforms – including womenswear, menswear, sportswear, and outerwear, as well as accessories and lifestyle goods. The 3-day event was help 17th January to 19th January 2017 at the Station-Berlin in Berlin, Germany.

Since 2003, Premium’s concept is to create a space where different sectors of the fashion industry can unite. Over the years, Premium has changed the way fashion is represented and sold, constantly perfecting and developing it’s B2B services,  adapting these to the ever-changing needs of the industry.



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