• SS18 Denim Directions

SS18 Denim Directions

SS18 Denim Directions

Trendstop gives blog readers a first look at three essential denim directions for the Spring Summer 2018 season.

Inspired by the recent Denim by Premiere Vision trade event, Trendstop’s denim team bring you the key jeanswear looks that will be impacting SS18, helping to ensure that collections have the optimum expert analysis to inform decision making. These initial emerging trends are curated and developed by our experts to bring you inspirational seasonal reports that evaluate each individual trends commercial value as well as their longevity over the coming seasons.

This week, blog readers get an exclusive insight into three of the latest denim trends that we can expect to see influencing the Spring Summer 2018 season and beyond. Blackened Indigo and Bleached Canvas sit at either end of the denim colour spectrum with palettes of moody saturated darks or washed-out utility pales. The Raw Cut demonstrates SS18’s textural focus as frayed and shredded techniques add a new dimension to staple jeanswear pieces.


Blackened Indigo

Saturated indigo tones are darkened further with dense black shades. Heavily over-dyed effects intensify blackened hues, lending a moody edge to utilitarian styles. Clean, minimalist lines are enhanced by starched, structured handles and pared back detailing.

Blackened Indigo

Images courtesy of Trendstop, left to right: Capio Tessuti SS18, Diesel Black Gold Resort 2016, Calik Denim SS18.

Bleached Canvas

Bleached-out and whitened finishes bring a canvas-like quality to summer denims. Pale, off-white tones have an untreated, natural handle that lends a lighter, fresher feel to durable utilitarian pieces. Cropped silhouettes and rose gold hardware complimenting the seasonal aesthetic.

Bleached Canvas

Images courtesy of Trendstop, left to right: Denim Clothing Company SS18, MM6 Maison Margiela Resort 2016, Kipas SS18.

The Raw Cut

Denim’s relaxed appeal is enhanced with textural elements for SS18. The soft-wash, care-worn feel of mid-blue and bleached-out denims are enhanced with placement fraying and shredding techniques applied to collars and hemlines. Lighter hued edges provide a contrast to highlight utility silhouettes.

The Raw Cut

Images courtesy of Trendstop, left to right: E Jeans SS18, House of Holland Resort 2016, Marassi SS18. 


Exclusive Offer

Blog readers can get free access to Trendstop’s Fall/Winter 2016-17 Denim Themes Forecast, an essential denim report featuring the most directional designers and downloadable imagery. Simply click here to access the site.

Trendstop.com is one of the world’s leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever21, Zalando, Geox, Evisu, Hugo Boss, L’Oreal and MTV.

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