London waits with baited breath as French fashion giants, Dior, prepare to open their doors on New Bond Street.
After four years in the making, the pristine and polished store is set to open it’s doors on June 3rd. Designed by architect Peter Marino (also responsible for Bond Street stores by brands including Bulgari and Chanel), the contemporarty-meets-classic space is awash with the brand’s iconic pale greys and pastel pinks.
The store covers four floors and will be the largest in the UK. It will feature Women’s ready-to-wear and accessories collections as well as a small range of Dior Homme. Baby Dior and children’s wear will also feature, as well as accessories including jewellery and watches, and an entire gallery dedicated to footwear.
The luxurious atmosphere is enhanced by 3 private shopping areas for VIP customers, private art commissions including sculptures by Rado Kirov and Tony Cragg as well as great expanses of soft, enticing sofas. ‘No expense has been spared,’ assures Sidney Toledano, CE of Dior.
“The real deal is time. Time to sit on the sofa, time to talk with people. The young generation, whether they are 15, 18, 20, they want everything fast. But maturity is giving meaning to time. Time is dreaming. We give the ability to the people to have a moment of dreaming.”
The new store will open at 160-162 New Bond Street on June 3rd.