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Trendstop’s Top Five Retail Picks for February

Trendstop’s Top Five Retail Picks for February

Here at Trendstop, our experts are always following the newest drops and analysing the latest trends taking place in the world of retail. Using this knowledge, we pinpoint a daily selection of the best new products landing in stores, before distilling our research further to bring you the Top Five Retail Picks emerging in retail each month.


For February, colourways reflect the shift in seasons as we move closer to spring. Fresh, minimal hues are prominent in accessories and footwear, while clothing fabrications become more lightweight with shortened silhouettes. Sports influences are key this month, with athletic whites and performance materials adding a clean, contemporary feel to collections.


Cut-Off Retro Sunnies


  • Oversized impact
  • Bold retro femme
  • Hues of blue
  • Rounded lenses
  • Geometric play
  • Modern re-work of a classic shape
  • Transparent frames


The Airtex Crop


  • Sportive femme
  • Lilac grey
  • Mesh tech fabric
  • Oversized fit
  • Cropped silhouette
  • Crew neck detail


Patent Leather Flatforms


  • Masc-femme lace-ups
  • White patent leather upper
  • Interwoven rawhide laces
  • Natural leather midsole
  • Thick flatform sole
  • Contoured ridged detailing
  • Layered effect


Mechanics Shift


  • Airport-inspired graphics
  • Ground crew cool
  • Overalls styling
  • Separates effect detailing
  • Integrated belt
  • Utility pockets


Circular Geometry


  • Geometric jewellery
  • Circular earrings
  • Asymmetric shape
  • Mismatched design
  • Brass-toned finish
  • Semiprecious stone detail
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