Trendstop was recently invited to an exclusive event to celebrate the launch of the new Spring/Summer 2016 sustainable denim collection by Swedish brand Lindex. Taking place at the Modern Pantry in London, our team had the opportunity to meet Sara Winroth, Lindex’s Sustainability Manager, and also enjoyed an inspiring presentation about sustainability in fashion and the brand’s aims for a more eco-friendly future.
2016 has seen Lindex commit to using sustainable cotton in the majority of their denim designs, producing high-quality styles through sustainable processes – the aim is for 80% of all Lindex garments to be made in this way by 2020, minimising the brand’s environmental impact. Each piece in the Spring/Summer 2016 Better Denim range saved up to 45% water, 27% energy and 30% chemicals compared to regular processes, often created with organic cottons and sustainable trims, as well as environmentally-conscious detailing like using size-printed waistbands instead of labels. The collection effectively introduces sustainable yet commercially relevant styles to a mainstream audience.
Here are our top product picks from the Lindex S/S16 Better Denim range:
- The Jeans
These jeans have been created with an ultra-dark, almost black dye, creating the look of a flat denim pant.
- The Tee
Made using Tencel fibres, this casual-cool top updates the square tee staple.
- The Shoes
The ultimate sustainable product, these skater shoes bring together recycled rubber soles and Fair Trade cotton with denim textures sourced from old jeans.
The Better Denim Spring/Summer 2016 range is available to buy now at Lindex, both in-store and online.