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Minimal Utility

Utility-inspired designs are stripped back with a minimal aesthetic

Minimal Utility

Utility-inspired designs are stripped back with a minimal aesthetic

Drawing sports business professionals from all over the world each year, ISPO is a global platform for the latest trends in sporting goods, fashion & athletic footwear. The annual event showcases products from over 2,600 international exhibitors, with sectors ranging from Outdoor & Ski to Action & Performance Sports. For Fall/Winter 2016-17, collections reveal a nod to fashion-led designs, as trends influence the active market.

We can exclusively reveal one of the biggest trends emerging from our ISPO Trade Show Report on the blog:


Trendstop Minimal Utility Ispo Fall Winter 2016-17

Images left to right: Houdini Sportswear, Klatter Musen, Jack & Jones Tech.

Correlating with our Trend of 2016, New Utility, utility-inspired designs are stripped back with a minimal aesthetic. Clean-lined shapes update outdoor jackets and parkas, as embossed surfaces add subtle interest to monotone footwear. Utility detailing takes the form of multi-pockets, zips and small-scale novelty fastenings.


To find out more about our Trend of 2016, New Utility,  book your place on our free online briefing!

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