Trendstop has revealed New Utility as its Fashion Trend of the Year for 2016. Fusing fashion with function to create a clean, contemporary approach to utility aesthetics, this inspirational trend direction will influence fashion, beauty, home and lifestyle products and campaigns throughout the 2016 year.
New Utility reflects how today’s consumer is increasingly expecting practical yet well-designed products, as seen with the growing popularity of clean Scandinavian-look brands like COS, Acne and Punkt, together with functional high-end devices like the Apple Watch. Trendstop first identified the trend in early 2014 through its global trend innovator analysis.
Below, Trendstop blog readers can discover how this aesthetic has emerged through accessories on the menswear F/W 2016-17 catwalks.
Images left to right: Louis Vuitton, Christopher Kane, Emporio Armani.
A deep ink palette sees New Utility accessories appear with an austere quality. Sleek, minimal designs express uniform details with metal buckles and defined structures. Texture takes a step back with sleek, waxed finishes, allowing the fastening details to take full attention.
Trendstop invites you to join us for our Fashion Trend of 2016 New Utility online trend briefing. This free online briefing contains essential information about New Utility, helping you learn how to create in-demand products for 2016. Book now!