As the festive period comes to a close and the market enters a new retail season, the Trendstop team are celebrating the arrival of Spring/Summer 2016 with a round-up of the most inspiring advertising campaigns for S/S16. Encompassing evocative imagery, consumer impact and directional styles, be inspired for the new season with our Top Five list.
1) Louis Vuitton – Series 4
In an ambitious triptych, French fashion house Louis Vuitton splits their S/S16 campaign into three sections with three very different approaches. Designed by Tetsuya Nomura of Square Enix, the first features digital avatar Lightning, a lead character from the Final Fantasy video game series, while teen rapper/actor Jaden Smith blurs gender boundaries wearing a dress in Bruce Weber’s shoot. Additionally, up-and-coming models Sarah Brannon, Rianne Van Rompaey and Jean Campbell are captured by Juergen Teller wearing the brand’s latest styles.
2) Burberry – New British Talent
The iconic British brand put the spotlight on youthful line-up of new British faces in their Spring/Summer 2016 campaign. Inspired by social media culture, the young models are photographed by Mario Testino in a raw light, including Dylan Brosnan, Bella Yentob and Eliza Fairbanks.
3) Dolce & Gabbana – #ItaliaIsLove
Celebrating the brand’s Italian heritage, the Dolce & Gabbana campaign makes a statement with vibrant colours, busy Italian Street scenes, pasta, selfies and nuns brandishing the S/S16 collection’s Firenze handbag. Shot by Domenico Dolce himself, images express a playful and energetic optimism for spring.
4) Prada – A Rising Star
Photographed by Steven Meisel, Prada’s S/S16 campaign features an exciting new face alongside established names Natalia Vodianova and Sasha Pivovarova. Having walked exclusively for the brand in their Milan Fashion Week show, the brand brought back 17-year-old Dutch model Yasmin Wijnaldum to front the collection full of 60’s mod shapes and graphic prints.
5) Gucci – a Retro Wonder
Shot by Glen Luchford in Berlin, the latest Gucci campaign taps into the eccentric elegance of the brand’s new direction under Alessandro Michele, who has completely revised the concept of the Gucci woman since taking charge last year. A cast of models is photographed in retro scenes inspired by Germany’s 80’s pop scene.