In December 2014, we announced our Trend of theYear 2015 as Modern Seventies. The Modern Seventies trend direction was predicted to influence fashion, beauty and lifestyle products and campaigns throughout 2015. It offered a clean, contemporary and minimalist take on the 1970’s aesthetic.
Throughout the year our expert analysts have been tracking this trend, from its initial appearance in high-end collections through to mainstream retail. Here on our blog, we can reveal how the trend has successfully translated into mainstream retail through our in-depth merchandising reports.
Images left to right: Michael Kors, Urban Outfitters, Topshop, Monki, Asos, Zara.
Clean, elegant lines and natural materials inform Modern Seventies womenswear. Tactile textures and warm 70’s inspired colours introduce the warmth of the decade. Key apparel shapes emerge in the form of A-line suede mini skirts and high-neck ribbed knits. Accessories make a statement with directional revamps on the retro looks with chunky block heels and vibrant tortoise shell eyewear.
Images left to right: Topman Limited, Topman, Pull & Bear, Hudson, Topman, Zara.
In Modern Seventies menswear contemporary the focus on tactile texture and warm 70’s inspired colourways. Neutrals are imbued tan, nougat and chocolate tones; textures knits and suede. Apparel must-haves landed in stores in the form of flared jeans and cropped suede trench coats, complimented with slim tailoring. Seventies accessories take the form of dapper fedora hats and formal snakeskin loafers.
Trendstop’s Fashion Trend of the Year 2016 will be revealed mid-December; be the first to find out by signing up for a free Trendstop account.