It has been announced that Christopher Bailey, CEO and Chief Creative of Burberry, will be designing the iconic Christmas tree installed at Claridge’s in London this year. The news marks the first time a British-born designer has been chosen to put their stamp on the luxury hotel’s festive decoration; previous collaborators include Dolce & Gabbana, John Galliano and Alber Elbaz.
Revealed this week, the new tree design has been described as an ‘innovative and modern contrast’ to Claridge’s trademark art deco interior, made to combine the playfulness of the holiday season with Burberry’s longstanding heritage of providing protection against the British weather. Constructed of more than 100 gold and sliver umbrellas, the creation will incorporate movement sensors to set off a display of twinkling lights as visitors pass by. As part of the brand’s longstanding relationship with the hotel – most notably seen in the factor of trench coats being provided in the suites for guests – Burberry-outfitted bellboys will also be at hand to help with present shopping.
“Christmas is one of my favourite times of year so I was delighted to be asked to design the Claridge’s Christmas tree – the iconic hotel celebrating a joyful time,” says Bailey.