• Commercial Print Trend for Fall/Winter 2016-17

Commercial Print Trend for Fall/Winter 2016-17

Commercial Print Trend for Fall/Winter 2016-17

With the Fall/Winter 2015-16 season now upon us, discover an inspiring print and pattern trend set to emerge in new season women’s fashion collections. Pretty Petal is defined by Fall/Winter florals that have been treated with a distinctively prettified feel to create ultra-feminine looks. Blooms range from the delicate to the ornate, with pink and purple colorways lending a ladylike feel. Originally forecast for the early mainstream consumer for F/W 2015-16, Pretty Petal has since evolved into an essential commercial trend appropriate for late mainstream styles going into the F/W 2016-17 season. This week, the trend experts at Trendstop present our blog readers with a deeper commercial analysis of Pretty Petal to show you how the trend has developed, validating the print further with recent examples taken from street style and retail.



Images courtesy of Trendstop.com: Antonio Marras, Les Copains, MSGM, all Fall/Winter 2014-15.  

On the catwalk, a selection of directional designers first adapted the trend into their Fall/Winter collections. Antonio Marras applied bold graphic blooms to a knit base, with pale pink tones contrasting with black to create a moody romance. Les Copains opted for a more abstract aesthetic with muted painterly florals, while MSGM warped a traditional flower pattern for a modern effect.

Street Style

Images courtesy of Trendstop.com: Paris Street Style.  

On the streets, trendsetters in Paris style Pretty Petal looks into standout ensembles. An essential look for outerwear, we see coats make a statement with all-over watercolor florals on grounds of pastel pink or clean white, sometimes fused with tactile fabrications to emphasize the soft surface feel. Digital rose prints offer a contemporary alternative, blocked with mixed patterns.


Images courtesy of Trendstop.com: Michael Kors, Printemps, Primark, all Spring/Summer 2015. 

In retail,  the Pretty Petal trend starts to influence designs made by several key brands across a range of different sectors. Michael Kors demonstrates a high-end look, working chic pink and fuchsia bloom repeats onto a feminine dress, while white court shoes at Printemps look elegant with all-over red rose motifs. On the high street, fast fashion retailer Primark contrasts a multicolored floral pattern cap with a clean white brim.

Retail Windows

 Images courtesy of Trendstop.com: Apple Watch Window Display at Selfridges London, 2015.

Finally, the trend has also filtered through to inspirational window displays. Last week saw historic London department store Selfridges team up with the Apple Watch on an ambitious new 24-window display, each themed around a choice of eight flowers. Nearly 6,000 blooms have been used, made out of craft resin or 3D-printed materials. The result is a bold organic statement with pastel colors, delicate shapes and pretty petals.


F/W 2015-16 Print Forecast Report


Trendstop’s print experts compile in-depth trend reports seasonally. This season we offer you a complimentary copy of our complete F/W 2015-16 Print Forecast Report.

As we focus on the newest developments in our directional reports, it will give you a good idea of existing print trends to look forward to in your sourcing and planning.

Be inspired for the new season!



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