• Apple Watch window display at Selfridges

Apple Watch Takes Over Selfridges

Apple creates floral window display in Selfridges

Apple Watch Takes Over Selfridges

Apple creates floral window display in Selfridges

Earlier today, London high-end department store Selfridges revealed an inspiring new window display made in collaboration with Apple. All 24 of the iconic store’s windows have been taken over with striking floral installations, each advertising the tech brand’s must-have accessory, the Apple Watch.

Influenced by the timepiece’s unique user interface design, each installation has been created from a choice of eight different flowers that were photographed in stop-motion – some blooms needed over 24,000 shots taken over nearly 300 hours. The flowers were then scaled and hand-painted by artists to create ornate blossoming sculptures. In total, the installation contains 24 large and 50 medium flowers, made from craft resin, while some 5,525 blooms were 3D printed. Each window also displays a different configuration of the Apple Watch, including Apple Watch Edition and Apple Watch Sport.

Selfridges creative director Linda Hewson comments: ‘Collaborating with Apple on such a large scale creative project continues our well-established tradition of inviting outstanding designers with a unique point of view to curate displays within our stores.’

For more key print trends coming through this fall, head to the Trendstop site and discover our Fall/Winter 2015-16 Print Forecast, which includes the essential trend Pretty Petal.

Apple Watch window display at Selfridges
Apple Watch window display at Selfridges

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