Creative social media sites Pinterest and Instagram have announced plans to launch a whole new way to shop directly through their respective apps. Until now, the worlds of social media and shopping have generally been connected using features like click-through ads (which are both time-consuming and irregularly used). As a result, Pinterest and Instagram have explored new ways to introduce a user-personalised tool in a bid to bring the acts of posting and purchasing together.
Pinterest are set to add a ‘Buyable Pin’ that allows users to instantaneously buy items that they have searched for and pinned, using Apple Pay or a credit card as payment methods (this information can then be stored for future purchases for increased efficiency). It will also be possible to search for products by price, helping the company to tailor items to a given user and their budget. Meanwhile, Instagram will be endowing advertisers with more power through demographically targeted ‘Shop Now,’ ‘Install Now’ and ‘Sign Up’ buttons, which will be displayed below ad imagery for user convenience.
Brands like Macy’s, Neiman Marcus and Nordstrom are said to be on board with Pinterest’s new tool already, while both small and corporate advertisers will able to reap the benefits from Instagram’s idea. Both concepts will change the way we regard social media app platforms, and make the online shopping experience even easier for the consumer.