New York-based studio Snarkitecture has collaborated with custom print specialists POAM (Print All Over Me) on a new fashion collection for men. Titled Architectural Camouflage, styles incorporate all-over repeat patterns designed to allow the wearer to blend in with their urban environment. Shaded in neutral tones of black, white and grey, digital prints resemble city surfaces like subway grouting, streaked marble and geometric tiles. Key pieces take on a casual sports aesthetic, ranging from tees, joggers and neoprene sweats to backpacks and caps.
“The starting point was this idea of creating moments of architectural confusion, where you become visually lost within different material surfaces,” say the team at Snarkitecture.
Snarkitecture have also hit fashion headlines recently for April’s collaboration with COS in Milan, where they helped design a tactile tunnel-like installation out of sheer white fabric for the Swedish high street store to exhibit their latest collection.
The Snarkitecture x POAM Architectural Camouflage collection is available to buy now on the POAM website.