Officially launching on the Marks & Spencer e-store today is a new 19-piece collection designed by Lulu Kennedy, one of fashion’s most influential talent-seekers. As the founder and director of Fashion East and MAN, Kennedy also founded the Lulu & Co clothing line.
Made in collaboration with the British high street brand, the Indigo Collection is a capsule line inspired by Kennedy’s love of travel and signature personal style. A boho aesthetic runs throughout, as seen with pieces like peasant blouses, faded jeans and tiered cotton skirts. There are also a range of bold, colourful prints influenced by styles found in Mexico and Tulum.
“I didn’t want it to just be a holiday collection. I had in the back of my mind that I didn’t want it to be indulgent and just about the clothes I’d wear,” explains Kennedy. “I wanted it to be broader – easy pieces that can go into your wardrobe.