• Key Merchandising Theme Trend for Fall/Winter 2015-16

Key Merchandising Theme Trend for Fall/Winter 2015-16 – Grey Days Gent

Key Merchandising Theme Trend for Fall/Winter 2015-16 – Grey Days Gent

The menswear wardrobe is updated with a cool palette of neutral shades, lending a newfound sense of refinement to contemporary retail collections. From slate and pebble to ash and gunmetal, these muted tones come together to create the Grey Days Gent trend, a key men’s merchandising theme that infuses apparel and accessories with sophisticated formal undertones. Originally analysed for Fall/Winter 2014-15, the Trendstop experts have predicted that this theme will also transition well into the upcoming Fall/Winter 2015-16 buying season. Discover which must-have styles can help improve seasonal collection planning, as greyscale colours demonstrate their versatility across a wide range of surfaces and textures. This week, our blog readers are presented with four must-have product trends from the Grey Days Gent merchandising theme.


50 Shades of Tailoring

Images courtesy of Trendstop.com: Burberry Black Label, Club Monaco, French Connection, all Fall/Winter 2014-15.  

Across two-piece suits or formal separates like blazers and pants, we see men’s tailoring transformed with soft shades of grey. Warm woollen blends feel ideal for cold weather dressing, while slim-fit silhouettes and single-breasted shapes enhance the modern appeal. These elegant ensembles work well with a crisp white shirt and cosy knit scarf.

The Patterned Shirt

Images courtesy of Trendstop.com: Son of Wild, Kris Van Assche, ASOS, all Fall/Winter 2014-15.  

Distinctive prints are pared back with subdued casts, making for a subtle statement look. Applied to smart button-downs, polo styles and casual tees alike, patterned surfaces can be seen with tonal effects or clean white shades for contrast. Highlights include masculine conversationals and gradient blocking effects, along with repeats of photoreal graphics.

The Rustic Knit

Images courtesy of Trendstop.com: Reiss, Calvin Klein Collection, Topman, all Fall/Winter 2014-15.

Ideal for winter wear, a new wardrobe staple emerges in the form of The Rustic Knit. Chunky yarns and tactile compositions make for appealingly warm designs, adding interest to casual sweater shapes. Interest can be added with thick V-necklines or sportive blocking, while head-to-toe colour coordinating introduces a directional feel.

Greyscale Accessories

Images courtesy of Trendstop.com: Saint Laurent, Maison Martin Margiela, John Smedley, all Fall/Winter 2014-15.

Completing Grey Days Gent stylings, Greyscale Accessories emphasise the trend’s distinguished aesthetic. Simple jersey scarves offer an easy-to-wear option that works well with any outfit, as formal lace-up shoes look new with mattified surfaces. Additionally, boxy backpacks stand out with textured combinations of boiled wool with glossy leather.

Top image: Zara Fall/Winter 2014-15


Trendstop blog readers can get a free copy of Trendstop’s complete Fall/Winter 2014-15 Grey Days Gent Merchandising Theme, a theme which we’ve forecasted will evolve into the upcoming Fall/Winter 2015-16  buying season.

Key Merchandising Theme Trend for Fall/Winter 2015-16


The report is packed with must-have apparel, footwear and accessories styles from directional retail collections and will give you a good idea of the most exciting merchandising trends to look forward to in your sourcing and planning.
Your trend report will also give you a good idea of Trendstop pre-retail trend content.
Be Inspired for the new season!



  • David_Hockney_001

    Hockney Blue

    Tate Britain holds new exhibition of David Hockney’s work

  • tumblr_nubnb2gRkB1ru8nnoo1_1280

    The Fendi Rainbow

    Fendi brings a refreshed rainbow palette with a strong sportswear aesthetic for Winter 2017

  • Palmiers_du_Mal_Fall_Winter_2017-18_016

    Velveteen Dreams

    Palmiers du Mal NYC F/W 2017-18 collection takes on a laid back style

  • 01 giorgio-cravero-colors-series-4

    Organically Cargo

    Issey Miyake Men presents an organic interpretation of cargo influences for Winter 2017

  • Blog_Picture_01


    New Exhibition of Josef Frank’s Designs at the Fashion and Textile Museum