With the sixth annual Clerkenwell Design Week festival currently underway with an international line-up architects and designers in London, Selfridges are getting involved by empowering the next generation of talented design creatives. In collaboration with charitable organisation The Art Room, a host of famous names have been invited to create a new atrium installation for the city’s department store. As part of Selfridges’ ongoing ‘Work It!’ campaign, which explores the modern work/life balance and the role of creativity in today’s industry, 90 artists and designers will transform a humble chair into a work of art.
Entitled ‘Re-Work It,’ chairs will be suspended on wires at the heart of the store, with the display increasing in size as more chairs are added throughout the project. Tom Dixon, Paul Smith, Charlotte Olympia and Cara Delevingne among those taking part to raise funds and awareness of the The Art Room’s work, which uses art as therapy to improve the confidence of children and young people in the UK. In addition to the installation, a pop art room in the Ultralounge and a dedicated window on Duke Street will also feature, displaying the works of Art Room Students.
Re-Work It is on display at Selfridges for the next six weeks, with pieces to be auctioned online from May 22 before culminating in a live auction on June 9.