Italian fashion house Prada has given three of their Beijing stores an inspiring makeover, having invited leading iconoclasts to construct special installations for their customers. Designed to create experimental encounters between fashion and other worlds, the Iconoclast project asks contributors to ‘interpret the brand’s universe and visual identity of its stores,’ following up a successful run of similar exhibits and window displays at Fall/Winter 2015-16 Fashion Week in New York, London and Paris.
In Beijing, Prada stores at In88, SKP and China World Malls were respectively revamped by costume designers Milena Canonero, Arianna Phillips, Michael Wilkinson and Tim Martin. Husband-and-husband duo Wilkinson and Martin dressed mannequins with OTT hair and bejewelled eyes, while Phillips worked to coordinate her display with Prada’s current in-store collections. Canonero (known for her Oscar-winning costumes from movies like The Grand Budapest Hotel) transformed each room into a unique environment, complemented by realistic mannequins and vivid interior accessories.