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Fashion Brands Take Centre Stage at Coachella Valley Music and Arts Festival

Fashion Brands Take Centre Stage at Coachella Valley Music and Arts Festival

A leading hub for contemporary sounds and inspirational street style, the upcoming 2015 Coachella Valley Music and Arts Festival is already drawing the attention of a number of high-profile fashion brands.

Pandora jewellery will host four runway shows over three days of the sunny Californian event, showcasing brands like Siwy Denim, Plenty by Tracy Reese, Nanette Lepore and Whit in a ‘Pandora Jewellery Fashion Experience.’ Each label will create limited-edition Pandora pieces to be worn with their collections, as well as participating in meet-and-greets for an invite-only crowd. There is also a sports-focused Adidas Superstar Hall of Fame pop-up store, which will be open on-site until 19 April 2015.

Designer Rachel Zoe will be getting involved by hosting her own event at the festival, although further details have not yet been revealed, while Italian fashion house Etro plans to debut a celebrity dressing splash at Coachella this year. As one of Coachella’s official sponsors for the last six years, high street brand H&M also has plans to launch a fairground pop-up shop/experiential tent for its H&M Loves Coachella collection.

There are only 15 days to go before Coachella 2015 opens on April 10 – don’t miss out on Trendstop’s street style coverage! Until then, check out our Global Festival Overview 2014 for even more street style inspiration.

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