Trendstop’s expert team recently visited the Tiki Pop art and design exhibition at the Musée Quai Branly, Paris, which is themed around the concept of Tiki Pop is an extension of a myth in American popular culture that portrays the ‘paradise’ of the South Seas. The exhibition showcased a curated selection of over 400 objects – mostly donated from private collections in the States – from modern idols and unique pop accessories to elements of interior design, presented alongside authentic insular counterparts like carved wooden masks and cocktail cups.
While North America represented ultimate success in the 50’s and 60’s (partly thanks to the Allies’ victory of World War II and America’s consequent status as leaders of post-war industry), many hard-working citizens were attracted to the media’s portrayal of island life, complete with sun, sand, freedom and laidback living.
• A desire to escape back to nature or the tropics is emerging amongst trend-setters this season.
• Dries Van Noten tapped into this mindset for their S/S15 collection.
• Satta founder Joe Lauder references nature, the tropics and the world’s original surfers and skaters in the creation of his artisan skateboards.
• Tropical inspiration is also a key theme in the S/S15 trade shows – pineapples, palm trees and other tropical motifs are applied on both apparel and accessories.
• The concept of tropical escape continues to be relevant in brand communication and styling. This is especially relevant when taking modern life into consideration, where people mostly live in cities, surrounded by technology.