Specialising in directional and cool accessory designs, we’ve selected JØOØLRY as a hot Label to Watch this week. Based in Stockholm, the brand was founded by artist Cho Hyunjung in 2011, and has been producing striking jewellery designs ever since. Collections are inspired by the concept of “language that is unreadable,” as encapsulated by the sense and experience that a wearer engages with the accessories, and the interaction between them. In these images shot by Stephanie Wiegner, luxurious pieces are crafted out of brass plated with 24K fine or pink gold, as exaggerated proportions lend a statement finish to geometric rings, chain hardware earrings and bar-detailed necklaces. We love the novel hair styling ideas in the shots too!
You can discover more of designs in her online shop.