Fashion News: adidas by Raf Simons Spring/Summer 2014

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This season, adidas’ breakthrough technology comes together once again with visionary designer Raf Simons to produce a collaborative range of innovative unisex footwear, where athletic function is upgraded with a high fashion twist.

Following-up their successful Fall/Winter 2013-14 joint venture, Simons and adidas build off the unique design codes they’ve now established – such as the ‘shoe-in-shoe’ concept – while unveiling new styles to add greater variance and depth to the collection. Exciting additions include a remix of the Stan Smith tennis shoe, along with an adidas Bounce-inspired sneaker with uppers printed in a seasonal pattern matching Raf Simons apparel.

The latest collection includes eight unisex models in up to four colorways, making for a total of 21 unique designs. Each draws on a playful comic book aesthetic that features exaggerated shapes and Lego colors, favoring Velcro closures over typical lacing. The shoes also incorporate a striking mix of materials, such as nylon, leather, sport mesh and embroidered textiles.

The adidas by Raf Simons Spring/Summer 2014 collection is now on sale, with prices ranging from €270-350 ($375-485). Designs are available at adidas Originals concept stores, boutiques and retailers carrying Raf Simons and select sneaker specialists around the world.

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We’ll be back soon with another fresh dose of Fashion News – stay tuned!

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