• London Press Events Insight

London Press Events Insight

Fall Winter 2017-18 London Press Events

London Press Events Insight

Fall Winter 2017-18 London Press Events

Staged by leading labels and top fashion PR firms at destination locations around the city, the London press events provide a seasonal showcase for many influential major labels, avant-garde designers and directional high-street brands.

The Fall/Winter 2017-18 season is fast becoming about the reinvention of the classic with wardrobe staples given new direction via contemporary techniques and novelĀ  twists. Outerwear is reimagined in seasonal brights, giving both formal and casual pieces a fashion-forward update. Shirting is revised with a fresh feminine feel that taps into the transseasonal trend through lightweight qualities while winter knits showcase new innovations and advancements, creating new silhouettes that push traditional boundaries.

The Patched Fur Overcoat

Fall’s fur coats are a major departure from their heirloom connotations. Modern furs are bright and bold with multicoloured mixes creating an exuberant patchwork effect certain to energise the winter palette. Voluminous furs and plush pelts combined with longer lengths elevates classic overcoat silhouettes to ‘statement piece’ status.

The Patched Fur Overcoat

Left to right: Erdem, House of Holland, Missoni all Fall Winter 2017-18

The Soft Knot Blouse

Shirting shows a more feminine influence for FW17-18. After a predominance of masculine interpretations, blouses have a looser fits and subtle volumes with gentle structure coming from crisp cotton fabrications. Silhouettes are further softened with loose knotted details at the collar and cuffs while tie front styles are contemporised with asymmetrical placements.

The Soft Knot Blouse

Left to right: Paper, Miss Pap, Toast all Fall Winter 2017-18

The Knitwear Rework

Traditional knitwear techniques and constructions undergo a reinvention for Fall as cosy ribbed sweaters take on unexpected silhouettes and innovative detailing. Exaggerated volume, puffing and ruching at the sleeves offers a feminine take on structured knits while a subtle sportswear influence comes through in extended sweatshirt-style cuffs and ribbed edge cut outs.

Knitwear Rework

Left to right: Paper, BA&SH, Antonio Berardi all Fall Winter 2017-18

The Fashion Puffa

Now an essential part of the winter wardrobe, Fall’s puffa jacket fuse fashion and function in a host of bold styles. Cropped jackets and full length coats have a slightly ‘deflated’ appearance that offers a lightweight, less constricting feel than the more heavily padded versions. Vibrant fashion colours and directional details such as frilled collars, bomber jacket trims or built in scarves bring newness to staple outerwear pieces.

The Fashion Puffa

Left to right: Kate Spade, Pinko, Bimba Y Lola all Fall Winter 2017-18

About The Events

The London press events are held at twice yearly intervals during March-May and September-November.

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