Fashion’s first social media platform VFILES is launching an online marketplace featuring a selection internationally based brands that are curated by chosen VFILES users.
VFILES was founded in 2012 by former V Magazine executive editor Julie Anne Quay. It is an innovative social media platform that has thousands of users who work in the creative industries and together in this community they form a creative tour de force. The site over the years has become a digital hub for creative influencers all over the world. VIFLES also has a boutique located in Soho, New York.
Image: The Source
VFILES offers an outlet to the creative world to show what the next big thing is within design and what young influential designers we should be looking out for. With a cult celebrity following VFILES publicity has been heightened over the past few years.
With social media reining when it comes to brands promoting and selling their goods VFILES has set itself in prime position when it comes to the introduction of the new online marketplace as they have an ever growing community who want the latest designs and therefore will the correct audience when it comes to purchasing the designs.
The Online Marketplace
The selected brands are able to sell their goods directly from their VFILES profiles, providing them with a lucrative platform. This gives up-coming brands a chance to promote their work in the way that they want to on this one-of-a-kind site.
VFILES aim is to change the norm and get young designers in the forefront of fashion, showing innovative and distinct designs from these designers that are set to be the influencers of the future.
Image: Matty Bickman
By selling on a platform with this type of audience means that the designers will have the exact right customer base for them and therefore be more successful in their sales.
VFILES on the Runway
VFILES have been a regular on the New York runway since their debut in 2014. They chose to start holding catwalks shows to give an opportunity to their users to preview their own work and give them global publicity. The first runway show featured first previews of collections by international designers such as Gypsy Sport, Steven Tai and Ammerman Schlössberg.
Left to right: Sanchez-Kane, Rushemy Botter, Song Seoyoon all VFILES Spring Summer 2017
The shows are a collaborative project between the design users and also hair stylists, make-up artists, models, stylists and photographers. Together they work as a creative powerhouse to produce a stand out runway show that is highly anticipated every single season.
Left to right: Strateas.Carlucci, Daniëlle Cathari, Snow Xue Gao all VFILES Fall Winter 2017-18
Visit the VFILES online marketplace here.