Timberland, the outdoor lifestyle brand has teamed up with Thread International, the company that makes beautiful fabric from items that have been discarded as trash. Thread International was set up in 2010 in the wake of the Haiti earthquake by its founder Ian Rosenberger. The two brands have collaborated on a refreshing product range for Spring that they hope will make a big difference to the developing countries. The Timberland x Thread line of products was unveiled this week, made from plastic bottles that are usually just littering the streets or on their way to landfills. Thread’s mission as a group of self-proclaimed “responsibili-geeks” was to make the most responsible fabric on the planet, a fabric that would contribute to a cleaner planet along with creating thousands of jobs in developing countries like Haiti.
Timberland’s purchase of Thread’s fabric alone has led to 765,280 bottles getting recycled, 30,521,203 gallons of water saved, 15,305 pounds of pesticides avoided, 77 income opportunities created in Haiti, $2,295 revenue created for the bottle collectors & collection centres and $14,540 revenue generated for the Haitian recyclers.
This project not only encourages the reusing of materials that are destined for landfills, but also the cleaning up of neighbourhoods at the same time.
Nick Barber, Global Apparel Design Director for Timberland has given Trendstop an exclusive quote about the Timberland x Thread collaborative project. “At Timberland, we are constantly seeking innovative new ways to incorporate ROR materials — that’s recycled, organic and renewable — into our products, in fact, since 2009 we’ve given the equivalent of more than 233 million plastic bottles new life in our footwear. What’s most exciting to us in our partnership with Thread, is that we’re able to not only deliver on our goals to increase our use of ROR materials, but we’re also helping to create real value for the people of Haiti in the form of dignified jobs and income opportunities. In our view, any time we can activate partnerships that deliver both environmental and social good, and beautiful products for our consumers, everyone wins.”
From Bottle to Boot
The Timberland x Thread collection consists of five footwear styles, a t-shirt and two bags. All of the products use Thread’s Ground to Good™ fabrics that come from recycled plastic bottles and other recovered materials, most of them from Haiti, with the boots and bags specifically made in a premium and durable canvas.
“When you put materials like ours into products like Timberland’s, it’s a perfect example,” says the Thread founder. “It doesn’t require delusion. It’s not green-washing. By simply buying a boot or a bag, you’re contributing to somebody else’s life getting better.”
Watch the story on Timberland x Thread in the video below.