• Stella McCartney x Adidas create the Parley Ultra Boost X

Stella McCartney x Adidas create the Parley Ultra Boost X

The collaborative duo work with Parley to help end ocean waste for good

Stella McCartney x Adidas create the Parley Ultra Boost X

The collaborative duo work with Parley to help end ocean waste for good

Stella McCartney continues her collaborative collection with Adidas and has created a planet-friendly version of the Ultra Boost X.

Stella McCartney x Adidas create the Parley Ultra Boost X

From Threat into Thread

They have worked together on this project with Parley, an organisation that create awareness for the waters that surround us. This is not the first time Adidas has worked with Parley, they have also created previous trainer styles that are made entirely from waste plastic found in the oceans and earlier this year they also released a range of swimwear which was also made by plastic waste.

Stella McCartney x Adidas create the Parley Ultra Boost X

Image: Adidas x Parley Swimming Collection

The quote that this collaborative project lives by is ‘From Threat into Thread’ and this is what is happening right now and is set to continue to help end ocean waste for good. Alongside the collaborative products Adidas has also worked with Parley in creating eco-friendly football shirts for FC Bayern Munich and Real Madrid CF from the same material. This creates global impact as these are international teams that play all over the world and by them wearing these eco-friendly shirts they are advocates for change.

Parley, The Movement

Founded by Cyrill Gutsch the Parley organisations key objective is to reduce and eventually eliminate plastic waste within the oceans which is destroying the natural habitat for many animals, and inevitably our planet. Parley believes that the change can only come from the consumer, by acting in an eco-friendly manner and choosing eco-friendly products assists with the great shift into saving the seawater around us. By working with influential actors, filmmakers, designers and scientists to name just a few they have built up a strong network to help raise awareness and put an end to the destruction of our oceans.

Stella McCartney x Adidas create the Parley Ultra Boost X

The Material

The material that is used within the collaborations is created entirely from waste plastic found within the water. Upcycled fishing nets and debris that is lying waste in the ocean is collected and transformed into plastic yarns from the Parley Ocean Plastic and then used within the products, replacing the synthetic fibres that would normally be the main compound of the designs.

Stella McCartney x Adidas create the Parley Ultra Boost X

The Product

The Parley Ultra Boost X is an update on the popular Ultra Boost X style from Adidas. The Primeknit upper is created entirely from the Parley Ocean Plastic. The running shoe is all-white besides the subtle turquoise and burgundy side and back branding. The sock-like style sneaker features the Adidas boost material that assists the wearer when running. Another key feature of the design is the cross-over laces which helps the user with movement and precision.

Stella McCartney x Adidas create the Parley Ultra Boost XThe Future is Faux

Stella McCartney is a pioneer when it comes to introducing eco-friendly fashion within the industry. She has never used leather or fur within her collections, proving that you can still create beautiful garments without harming any animals. The focus of her Fall 2017 collection was the ‘skin-free skin’ that was used within the designs. The ‘skin-free skin’ looks exactly like leather, which is an incredible feat.

Stella McCartney x Adidas create the Parley Ultra Boost X

Image: Stella McCartney Fall Winter 2017-18

She developed the fabrics to use, making them look as close to leather as possible and with that putting a question to the industry as to why brands are still using real leather when you can have the same effect with another material, but with no cruelty involved. Along with the introduction of faux within the fashion industry, the impact of using eco-friendly materials such as the Parley Ocean Plastic would make a great shift into sustainability within fashion and as we recently saw high-street store Mango’s Committed Collection is another step towards creating an eco-friendly future.

Stella McCartney x Adidas create the Parley Ultra Boost X

Image: Stella McCartney Fall Winter 2017-18

When will it be available to buy?

The Stella McCartney x Adidas Parley Ultra Boost X is available to buy online now.

And to learn more about the ‘From Threat to Threat’ movement watch the video here.

 

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