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Own The Look

The launch of the UK’s first editorial styling and multi-brand shopping platform

Own The Look

The launch of the UK’s first editorial styling and multi-brand shopping platform

This morning we attended the Own The Look launch breakfast in Central London. Own The Look is the UK’s first editorial based styling shopping platform that sells a curated edit of over 40 international brands.

Own The Look

Image: Own The Look

The companies focus is about not just saying what to wear but how to wear it, which really correlates to the contemporary consumers shopping view to buy key pieces of quality and having the ability to style them in multiple ways, therefore providing a more efficient and sensible way of shopping.

Own The Look

The site gives consumers a place to shop trend-led products but at an affordable price point. Prices start at £30 to £500.

Own The Look

Image: Own The Look

This wide price range offers flexibility to the customer so they can make either a small or large purchase but still knowing that either way the piece will be carefully curated by the team ensuring quality and a sense of longevity.

Own The Look

Every outfit on site is editable, giving you the option to deconstruct an outfit piece by piece so have the opportunity to buy the whole look or only one item individually. This offers a fresh and exciting way to shop, giving customers clear and concise styling advice and the opportunity to shop in a more personal way.

Own The Look

Image: Own The Look

The site sells a wide range of products from apparel, accessories, footwear, jewellery and even swimwear. The product selection just shows the wealth of brands that the site features, but it is clear that every brand has its own individual identity but as an overall the brands seem to naturally fit into the Own The Look aesthetic which shows how carefully curated and considered every brand is therefore adding to the validation of why the concept of this new shopping platform is set to become incredibly popular.

Own The Look

Image: Own The Look

The reason why the site was created was due to the co-founder Olivia Cantillon realisation for a gap within the online retail market for a site that offered directional trend inspired fashion but also the opportunity to offer the customer a style-led shopping experience. With a background in styling and fashion journalism Olivia Cantillon really has strong fashion credentials therefore making her an authoritative and reliable source when it comes to knowing what we should all be buying and how we should be wearing it.

Own The Look

This revolutionary shopping platform is a really exciting and fresh addition to the online shopping market, but they are also stand-out to others due to their style-led direction and editorial style appearance.

Own The Look

Image: Own The Look

Online retail is only set to keep expanding and with a site like this offering the customer an effortless and innovative shopping experience it really sets them apart from any other online platform and in no time will become a go-to site for many shoppers.

Visit the Own The Look site here.

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