As the current summer retail season hots up, Trendstop’s expert trend analysts have visited all the major international trade shows, compiling inspirational seasonal reports and evaluating the commercial value of each trend. This week, Trendstop brings blog readers an exclusive insight into key trends that that will be driving the Spring/Summer collections of 2017.
Trendstop’s curated edit focuses on three great spring-summer classics. Cargo, Country and Nautical looks are re-energised with totally new, contemporary twists. Colours, textures and cuts cross over with more forward seasonal trends while still offering longevity over the coming seasons. The continuing influence of utilitarian themes informs military and maritime aesthetics with an emphasis on wearability. Natural materials express a rustic aesthetic while graphic prints and blocking have an ultra modern appeal.
Military looks leave the army behind for a chicer take on cargo. Utility styles have a fresh femininity in powdery blues and neutrals. Oversized pockets add volume to clean silhouettes while exaggerated and exploded camo prints have an abstracted simplicity.
Images left to right: New Kid, Proemes de Paris, Manas.
Quiet comfort and natural materials are key to this Provençale story incorporating Asian elements. Marled fabrics and unrefined fibres are fused with Japanese-inspired silhouettes, cropped cuts and wide shapes for ultimate wearability with straw accessories providing a light-hearted summer feel.
Images left to right: Proemes de Paris, Lola Hats, Lala Berlin.
Maritime inspirations in a primary palette lend themselves to ultra contemporary graphic looks. Navy, red and white are striped and blocked in bold juxtapositions. Boating elements, rope details and rubber coatings translate classic nautical looks into contemporary pieces.
Images left to right: Ivories, Shannam, Alexandra de Curtis.
Trendstop blog readers can get a free copy of Trendstop’s SS16 Womenswear Commercial Themes containing the most commercially relevant and directional insights. Simply click here to receive your complimentary report.
Trendstop.com is one of the world’s leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever21, Zalando, Geox, Evisu, Hugo Boss, L’Oreal and MTV.