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Air Max Con: New York

Nike’s first ever convention to celebrate the brand’s history of innovation.

Air Max Con: New York

Nike’s first ever convention to celebrate the brand’s history of innovation.

Sneakerheads of America united last week at Nike’s first ever Air Max Con event. Labelled Air Max Day, March 26th has been a date in every Nike fan’s diary as the celebratory birth of the classic Air Max design. Since its original release in 1987, the style has blossomed from a statement design to a wardrobe staple for every sneaker geek, with thousands of fans keen to share their customisable designs with the world. For the first time, Nike has elevated this celebration to new heights with three-day events occurring in New York, Tokyo and Hong Kong, under the name Air Max Con. Trendstop’s NYC team headed down to catch up on the action for a Trendstop Blog exclusive.

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Murals of the designers and Air-Max inspired sculptures decorated the convention, with the attention to detail encapsulated by the candles shaped like the original Air Max 1 design. Customisation desks were open to fans, allowing them to curate their own designs as well as getting their old favourites touched-up by Jason Markk. Even with all the exaggerated décor and impressive attention to detail, the real essence of the event came down to the fans. Sneakerheads from all over America came down to the downtown exhibition space to show off their favourite pairs and share stories of their love for this iconic design.

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