Selfridges has launched a new campaign called ‘Work It’, aimed to appeal to the new worker. As the way we work evolves and develops, there’s an emerging gap in the market for tech and tools that fit into this new world.

The working world is evolving, becoming far more reliant on new technologies such as 3D printing, and the development of existing technologies such as video calling & conferencing. Our technology is becoming more portable and integrated, making it harder and harder for workers to create a ‘work-life balance’, and it’s moving towards a ‘work-life blend’.

Technologies are focusing more on design than ever, and this campaign promotes goods such as portable chargers and speakers, wireless lighting and headphones. All of which help reduce the frustrations so often associated with technologies.
However, on the counter balance, we see a shift back towards the basics with a twist. Sleek, modular lunch boxes, re-useable drink bottles and on-the-go coffee cups for dining ‘al-desko’, as well as eco-friendly soaps & detergents. There is also a trend emerging of a range of technological accessories made from wood and other natural materials.

Balancing the stresses that come with this fast-paced way of working is essential. Selfridges are offering classes & tutorials that will offer just that – from ‘Express Beauty Experiences’ to yoga and talks from some top business insiders.