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H&M, Kering & Worn Again Team Up on Fibre Recycling

H&M, Kering & Worn Again Team Up on Fibre Recycling

H&M, Kering and Worn Again have joined forces to pioneer a revolutionary new form of textile recycling technology.

Today, H&M and Kering announced that they are working with textile innovators Worn Again, testing ground-breaking fibre-recycling techniques designed to help meet the growing demand for cotton and polyester production worldwide. This textile-to-textile, chemical-recycling technology separates and extracts the materials from old clothing, which is then re-spun into new yarns.


Image: H&M 

“In the long run, this can change the way fashion is made and massively reduce the need for extracting virgin resources from our planet,” says Anna Gedda, head of sustainability at H&M. “Furthermore, it brings us closer to our goal of creating fashion in a circular model.”

While H&M will be monitoring the testing for its own production, Kering is engaging in the project through its brand Puma, aiming to show that Worn Again’s technology is a viable commercial option for labels with a global presence. It is also hoped that the project will work towards reducing landfill waste and create fabrics used from renewable sources, (unlike the current process where polyester is made using oil).

Trendstop Take-Aways:

  • H&M continue to push boundaries in their Conscious Collection, proving that sustainable fabrics can be viable for mass-market brands.
  • Until now, there hasn’t been the technology to chemically extract the various fibres in textiles in order to recycle them. This new advancement means we may see an evolution of garment compositions and even labelling in the future.



Image: H&M

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