Kiehl’s Japan has teamed up with A Bathing Ape on a limited-edition line of the top-selling Kiehl’s Ultra Face Cream for the Tohoku Charity Project. This collaboration features a special iconic BAPE camouflage pattern on the label, adding colour and print interest to the usually minimalist Kiehl’s packaging. All sale proceeds will be donated to the NPO Corporation, an organisation that supports the aftermath of the Great East Japan Earthquake by planting cherry blossom trees in the disaster area in Tōhoku district of Japan. The camou packaging comes in three colourways; a classic green, a tonal pink and a tonal blue. Additionally, look out for a hidden feature in the print in the form of a cherry blossom petal, symbolising the hope of reconstructing the disaster-torn region.
This limited edition face cream is to retail from between ¥3800-¥6600 ($32-$56) depending on jar size, and will launch in Japanese Kiehl’s stores and online on February 6, 2015.