RETAIL NEWS: Missoni for Target Australia

RETAIL NEWS: Missoni for Target Australia


Missoni has revealed a joint project with discount retailer Target, in what will be the Italian brand’s largest collaboration to date. Exclusive to Target stores in Australia this Fall, this October will see the launch of a range with over 220 products, covering womenswear, menswear, homeware and outdoor furnishings. The news follows the huge success of Missoni’s recent collaboration with Target US – it’s said that the Australian collection will include a larger men’s range than the American line had, along with more items for children and babies.

“There are four different iconic prints, some of them exclusive for this collaboration, ranging from black and white to bold colours” says Missoni creative director Angela Missoni.

The new Missoni x Target Australia range will be hitting stores this October – mark your calendars, this is one collection that will sell out quickly!

We’ll be back soon with another fresh dose of Retail News – stay tuned.

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