American retail brand Free People have released new pictures from their Holiday 2013 Catalog, wowing once again with their vivid, atmospheric approach to lookbook photography. This time around, the bohemian brand’s biggest annual catalog is inspired by the elements, divided into five chapters themed around earth, water, air and fire, as well as the element of spirit. Photographers Joshua Allen, Anna Palma, Thomas Norhcut and Billy Kidd capture images in locations as diverse as Icelandic wilderness and New York’s city streets to best portray each element, featuring models like Karlie Kloss, Ajak Deng and Anna Selezneva, amongst others.
Model Martha Hunt was shot in Iceland to showcase both the Earth and Water themes, with Earth centered on cozy layering and rich colors against a backdrop of mossy beaches. Water, meanwhile, takes on a more frosty sophistication – complete with glacier setting – and highlights pieces in silver and blue tones. Over in Air, Karlie Kloss floats in soft, feminine seasonal dresses, as Fire’s toasty cabin scene highlights the brand’s holiday gift pieces like henna candles and hand-painted ornaments. Finally, the Spirit chapter strips photos back to black and white to convey the essence of each model’s personality.
Which element calls to you? Choose your natural power and shop the full Holiday 2013 collection on the Free People website.