Harvey Nichols – ‘The New Breed’ Campaign

London’s luxury fashion store Harvey Nichols has released a barking new campaign for Spring/Summer 2013, called ‘The New Breed.’ Shot by prominent photographer Miles Aldridge, models pose in key looks from new in-store collections, including designs by Marc by Marc Jacobs, J-Brand and Kenzo. The twist? Each model is joined by a furry canine companion; Spud the bulldog, Dozer the English bull terrier and Staffordshire bull terrier Pepper each take a starring role, carried in style in a statement handbag. The playful campaign has been released to engender a “new attitude” towards the Harvey Nichols brand, and limited-edition ‘Doggy-Bag’ packaging has been released for all purchases made across the Third and Forth Floors at the Knightsbridge store throughout March.

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