Harvey Nichols – ‘The New Breed’ Campaign

London’s luxury fashion store Harvey Nichols has released a barking new campaign for Spring/Summer 2013, called ‘The New Breed.’ Shot by prominent photographer Miles Aldridge, models pose in key looks from new in-store collections, including designs by Marc by Marc Jacobs, J-Brand and Kenzo. The twist? Each model is joined by a furry canine companion; Spud the bulldog, Dozer the English bull terrier and Staffordshire bull terrier Pepper each take a starring role, carried in style in a statement handbag. The playful campaign has been released to engender a “new attitude” towards the Harvey Nichols brand, and limited-edition ‘Doggy-Bag’ packaging has been released for all purchases made across the Third and Forth Floors at the Knightsbridge store throughout March.

  • BANNER Emilio_Pucci_Fall_Winter_2017-18_050

    Milan Fashion Week Fall 2017 Key Highlights

    Concepts & Inspiration from Milan Fashion Week

  • David_Hockney_001

    Hockney Blue

    Tate Britain holds new exhibition of David Hockney’s work

  • 01 giorgio-cravero-colors-series-4

    Organically Cargo

    Issey Miyake Men presents an organic interpretation of cargo influences for Winter 2017

  • Maison_Margiela_Couture_Spring_Sumer_2017_553

    Maison Margiela Spring Couture 2017 by John Galliano

    Is it Reality or Just a Dream!

  • Deinze Market

    Functional Frosting

    Fall 2017 Fashion Week reveals an iced take on menswear pastels

Leave a Reply