Tattooed model/artist Rick Genest – known more popularly as ‘Zombie Boy’ – has been revealed as the new face of US streetwear brand Rocawear, bringing his ghoulishly striking look to star in the label’s Spring/Summer 2013 campaign.
The brand (co-founded by rapper Jay-Z) creates urban-inspired apparel, accessories and fragrances, with the Spring/Summer 2013 collection featuring a range of jeans, graphic tees, denim shirts and blazers.
Originally discovered by Lady Gaga’s fashion director Nicola Formichetti via Facebook, Genest has walked the runway for Thierry Mugler and modeled for titles like GQ Style and Vogue Hommes Japan, as well as making an appearance in Gaga’s video ‘Born This Way’.